Understanding Customer Journey Analytics in Performance MarketingCustomer journey analytics allows companies to link explicit feedback – surveys, for example – with implicit information gathered through data. This includes determining how blog engagement impacts free trial signups and how effective ad retargeting is.This empowers marketing team

Understanding Customer Journey Analytics in Performance MarketingCustomer journey analytics allows companies to link explicit feedback – surveys, for example – with implicit information gathered through data. This includes determining how blog engagement impacts free trial signups and how effective ad retargeting is.This empowers marketing team